Website Development and Redesign

Digital Strategy | Project Management

As part of a rebrand effort, our marketing team partnered with a local advertising agency to create a new Drupal company website. The rebranding represented NCARB’s commitment to forward-thinking technology and its evolving customer needs. Together, we repositioned NCARB as a trusted source for individuals at any stage of their architecture career.

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Challenges

Previously built on a Sitecore CMS, our challenge was to take a very large, content-heavy website and re-build it in a way that users can easily self-identify and find very specific content that pertains to their career path.

Results

After a thorough three-month discovery and research phase, we created a well-organized site structure that drives users to their needs quickly and functions as a lead-generation tool. The refreshed site also provides a new experience allowing prospects to quickly search and filter content relevant to their specific interests and needs.
The site was built on a Drupal 7 CMS platform to provide the flexibility and scalability needed to support an interactive map, blog, media, and marketing initiatives. The team conducted a comprehensive content overhaul and developed a strategic SEO plan to make ncarb.org an organic SEO over-achiever.
We revamped our interactive “Licensing Requirements” map, which is perhaps the most critical content on the site. This feature was completely reimagined as a highly interactive map that enables users to easily compare requirements visually between jurisdictions to achieve licensure and certification.