Wintana Berhane
Digital Marketing | Washington DC
Wintana Berhane_Event App.png

Mobile Event App

Mobile Conference Event App

Digital Strategy | Content and Design App Management

Over 300 attendees gathered for the NCARB’s Annual Business Meeting. During this three-day conference, over 60% of attendees used our event app to participate in changes to programs, customize their schedule, and elect new officers.

Challenges

As more and more conferences are transitioning from print to event apps, attendees of this meeting were very hesitant to make the switch. NCARB needed a platform that allowed real-time updates and a tool attendees can easily navigate.

Results

While we still had a printed version for attendees available, the event app was constantly updated with push notifications, updated schedules, and more:

  • Customizable schedule and speaker bios

  • Session feedback surveys

  • A shared attendee photo gallery

  • Gamification to drive floor expo engagement. After visiting each booth and completing the game, the selected winner received a prize at the end of the conference.

  • Twitter and Facebook integration