Experience

Digital Marketing Manager| NCARB, Washington, DC
January 2021 – Present

• Lead marketing strategies that ensure NCARB’s position as a leader and critical voice among customers, members, partner organizations, and other key audiences.

• Built strong relationships with internal and external partners, connecting teams to create and implement digital projects.

• Support leadership in the use of digital analytics to define goals, select appropriate KPIs, monitor performance and drive trends and opportunities.

• Drive the web strategy and development of ncarb.org to grow high quality sources of traffic and engagement, including paid, organic, email, social, etc.

• Manage the creation and implementation of surveys, focus groups, polls, and other data gathering efforts.

Digital Marketing Specialist| NCARB, Washington, DC
May 2014 – December 2020

• Develop, implement and monitor execution of marketing campaigns to support NCARB’s presence.

• Manage ncarb.org and microsites to ensure functionality and content is relevant, high performing, and consistent with the organization’s overall brand. 

• Compile and report analysis of core KPIs across NCARB’s digital channels and provide tangible insights and optimizations for digital properties.

• Oversee technical aspects of end-to-end web maintenance and enhancements including use UX/UI enhancements, ADA compliance, A/B testing, updating content on all digital properties, and API integrations.

Production Coordinator| NCARB, Washington, DC
April 2012 – May 2014

• Managed the distribution of digital and print communications including budgeting, scheduling, and segmentation to optimize communication performance.

• Ensured marketing budgets remained within limits by forecasting requirements, minimizing expenses, and reviewing and paying invoices

Marketing Associate| TransitionGuides, Silver Spring, MD
May 2010 – May 2012

• Tracked all marketing campaigns and projects, prepared performance analysis reports and offered corrective recommendations.

• Directly involved in the strategy and coordination of all marketing campaigns, workshops and events, client communication, and marketing collaterals.

Education

General Assembly | Front-End Web Development
May 2014

Michigan State University | B.A. in Advertising
May 2009

Awards

Marcom Awards | Platinum | Digital media/website/nonprofit
Marcom Awards | Gold | Website homepage design
Davey Awards | Silver | Not-for-profit integrated campaign

Skills

Digital strategy
Analytics
SEO/SEM
Email marketing
Social media marketing
Research/Survey
Content marketing
Agile methodology
HTML/CSS
Graphic design

Applications

Google Analytics
Adworks
Drupal
WordPress
Jira
Target Process
EMMA
Hootsuite
Basecamp
Surveygizmo
Adobe Illustrator
Adobe InDesign
Adobe Photoshop